More profit. Less owner dependency. Your time back.

Share a few details about your business and we'll be in touch to see if we're a good fit. If we are, we'll send you a free, written Business Opportunity Report — a clear plan to recover hidden profit, reduce how much depends on you, and buy back your time. No pressure, no obligation.

Confidential conversation. No pressure. No obligation.
Joe Lange, founder of Black Ridge Business Optimization
No Worries RV2024–2025
176%
Revenue growth
Big 3 Diesel2014–2017
425%
Revenue growth
504%
Gross profit growth
740%
Net income growth
Departments operated firsthand
15+
Business built and sold
7-Figure
Focus revenue band
$250K – $10M
Approach
Diagnostic
Diesel Repair
Auto Repair
HVAC
Plumbing
Electrical
Roofing
Generator Repair
Mobile Service
Landscaping
Concrete
Painting
Pressure Washing
Garage Door
Tree Service
Pool Service
Pest Control
Cleaning
Diesel Repair
Auto Repair
HVAC
Plumbing
Electrical
Roofing
Generator Repair
Mobile Service
Landscaping
Concrete
Painting
Pressure Washing
Garage Door
Tree Service
Pool Service
Pest Control
Cleaning
Black Ridge Business Optimization founder — from technician to operator
Founder
Operator, not consultant
Founder Story

He didn't start as a consultant. He started as a technician.

The founder built a service business from the ground up and personally performed thousands of successful repairs. As the company grew, he took ownership of every department inside the business — from dispatch and pricing to hiring, marketing, and financial management.

Eventually he built a seven-figure diesel repair shop that ran without him in the building — with clear SOPs, trained crews, and systems that handled the unknowns of a complex operation day to day. Then he sold it. Today he applies the same diagnostic mindset used to solve mechanical problems toward solving business problems.

Every business has constraints. The goal is identifying the real one — not treating symptoms.

Technician
Service Advisor
Dispatch
Pricing Strategy
Sales & Hiring
Marketing & Branding
Vendor Relations
Operations
Financial Management
Where We Find Profit & Freedom

We work alongside owners, not above them.

Most successful service businesses have untapped profit — and too many hours tied to the owner. We help you find both, prioritize them, and capture them.

01

Buy Back Your Time

Hand off the work that keeps you on the truck and in the office at night — with the systems to make it stick.

02

Reduce Owner Dependency

Build SOPs, roles, and a scoreboard so the business runs well even when the owner isn't there — including through the unknowns.

03

Recover Margin Through Better Pricing

Rebuild rate cards, minimums, and after-hours multipliers to reflect real cost-to-serve.

04

Increase Revenue Per Employee

Billable hours, callback rates, and route density as measured, managed inputs.

05

Turn More Estimates Into Booked Jobs

Standardized estimating, follow-up cadence, and win-rate reporting.

06

Improve Parts & Vendor Margins

Renegotiated terms, tiered mark-up, and inventory turn benchmarks.

07

Complete More Jobs Per Day

Fewer wasted trucks, less windshield time, higher completed jobs per day.

08

Improve Profit Visibility

Job costing, weekly cash rhythm, and department-level P&Ls owners actually read.

Industries Served

Service businesses with real trucks, real crews, real overhead.

We work with owner-operated companies between $250K and $10M in annual revenue.

Diesel Repair
Auto Repair
HVAC
Plumbing
Electrical
Roofing
Generator Repair
Mobile Service
Landscaping
Concrete
Painting
Pressure Washing
Garage Door
Tree Service
Pool Service
Pest Control
Cleaning
How It Works

A conversation first. Then a plan.

Structured, discreet, and grounded in operator benchmarks. We start with a conversation to see if we're a fit. If we are, you'll receive a written plan for more profit and fewer hours on your shoulders.

Contact me
  1. 01

    Reach out and tell us about your business

    A short intake so we understand your business before we ever speak.

  2. 02

    We analyze the business

    Financials, operations, pricing, and structure are reviewed against operator benchmarks.

  3. 03

    We identify hidden opportunities

    We isolate the real constraint — not the symptoms sitting on top of it.

  4. 04

    You receive a Business Opportunity Report

    A written diagnostic with prioritized findings and estimated financial impact.

  5. 05

    If we're a fit, we discuss working together

    No pressure. No obligation. The report is yours regardless.

Sample Black Ridge Business Optimization Business Opportunity Report showing cover and executive summary
Findings
6-12
Est. impact
Quantified
Delivery
~2 wks
Business Opportunity Report

Written, prioritized, and quantified.

The report is a private diagnostic document. It names the constraint, lists prioritized findings across pricing, operations, and financials, and estimates the financial impact of each opportunity.

  • Executive summary and identified constraint
  • Prioritized opportunities with estimated impact
  • Operational, pricing, and financial findings
  • Recommended sequence — what to do first, second, third
Frequently Asked

Answers before the first call.

All information shared is treated as strictly confidential. Mutual NDAs are standard prior to any review of proprietary financial or operational detail.

No. We partner with owners to diagnose and fix operational constraints. When it makes sense, we help implement. This is hands-on work grounded in real numbers — not weekly accountability calls.

That's usually the biggest win. Most owners are the bottleneck by default, not by choice. We look at where your hours go, what only you can do today, and what can be handed off — then build the SOPs, roles, and reporting that let the business run without you in every decision. The founder did exactly this inside a seven-figure diesel shop with constant variables and daily unknowns.

All information shared is treated as strictly confidential. Before we review proprietary financials or operational detail, we execute a mutual Non-Disclosure Agreement.

Service-based businesses between roughly $250,000 and $10 million in annual revenue. We work best where the owner is still close to the operation.

The intake takes about two minutes. We'll reply within one business day to see if we're a fit, and if so, the written Business Opportunity Report is typically delivered within two weeks.

It is provided at no cost. If implementation work follows, scope and fees are agreed to in writing before anything begins.

Ready When You Are

Not sure if we're a fit? Let's find out.

Send a few details. We'll review them and reach out within one business day to see if it makes sense to talk.

Get in touch

Two minutes. Let's see if we're a good fit.

Tell us about your business. We'll review what you share and reach out within one business day to see if we're a good fit. If we are, we'll send you a written Business Opportunity Report — where profit is hiding, and where your hours can come back. No cost, no obligation.

Confidentiality

All information you share is treated as strictly confidential. Before we review proprietary financial or operational detail, we execute a mutual Non-Disclosure Agreement. Trust and discretion are non-negotiable.

Your information is kept confidential and used only to prepare for our conversation.